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Old Monday, April 01, 2013
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Default Role of Media

kindly seniors and all members chk my essay outline and introduction and provide recommendatiosn..thnks
1. Power of media in 21st century
2. Powerful weapon of the modern world.
3. Backbone of social, political and cultural changes.
4. Commendable role in war on terror
5. Constitutional provisions and guarantees.
6. Constituents of freedom of press.
7. Functions of media/ Contribution of strong media towards society:
 Education for the masses
 Awareness about world scenario, fundamental rights and duties.
 Opinion formation related to social, political, economic & religious issues
 Companies Advertisement and Campaign
 Ensures public participation in government's policies.
 Freedom of expression
 Promotion of democracy by inculcating political awareness in masses.
 Instrumental in promoting national integration
 A great source of entertainment

8. Factors contributing to the emergence of a vibrant media
 Sustained struggle by journalistic community.
 Vehement support of civil society.
 Sound financial position of media groups.
 Tremendous advancements in technological sphere

9. Unjustified use of power by media.
 Sentimental approach on sensitive issues
 Preference to commercial interests over national ones.
 Partisan role of media houses
 Making wedge between Islam and the west wide

10. Freedom of press in Pakistan
 Semi-independent press owing to punctuated democracy
 Role of military regimes from Ayub Khan to Zia Ul Haq
11. Current scenario in Pakistan over the last decade
 PEMRA 2001...martial law regime 2001
 Mushroom growth of private TV channels
 Role of media in promulgation of emergency...3rd November 2007
 PRO, under emergency

12. Challenges / hurdles before Pakistan's media

 Illiterate population...Lack of interest/ awareness
 Political instability
 Indifferent attitude of the masses towards the policies of the government.
 Shortage of funds/ resources
 Political interference

13. Suggestions for desirable use of power of media.
 A well thought out self made code of conduct by media organizations
 Enhanced role of the editorship
 Recruitment of only properly trained journalists
 Ethics of journalism/ press to be followed.
 Strive for national integration
 Impartial / unbiased analysis
 Avoid exaggeration
 Avoid obscenity / vulgarity
 Depiction of Pakistan's true culture and history
 Promotion of social, ethical and moral values
 Projection of softer image of government's policies
 Maintenance of public confidence
 Promotion of Quaid's vision and ideology of Pakistan
Napoleon said:”Even a single newspaper is stronger than thousand of guns” The twentieth century is the dawn of media. Basically there are two types of media, Electronic Media and Print Media. Both have their own areas of exercise. Before the monopoly of electronic media, print media had the same monopoly which it has lost now. Newspapers had been around for a long time, but cannot deliver as powerful a message as photography, radio and film. With photography, people finally got to see what others across the world looked like. With few means of communication, everyone assumed the rest of the world was all the same. In Electronic Media there are different types like Television, Radio, VCR, Tape Recorder and the Internet. Media enjoys a tremendous power in modern world and its role in the dispensation of its duties largely remains admirable. Sustained struggle by journalistic community, financial position of media groups, tremendous advancements in technological sphere, support for civil society, political analysis, economic debate, social awareness and religious clarification build its importance multifold. Media become custodian(guardian) of fundamental human right, Influential in policy making process by governmental authorities, promotion of democracy by inculcating political awareness in masses, commendable role in war on terror, instrumental in promoting national integration, great source of entertainment.+(Suggestion) A well thought out self made code of conduct by media organizations, enhanced role of the editorship, recruitment of only properly trained journalists would make it more powerful. Media is regarded as the most powerful weapon of 21st century. It is often said that world has become a global village. It is power of media that has shrunk the distances between different parts of the world
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