Role of Media
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1. Power of media in 21st century
2. Powerful weapon of the modern world.
3. Backbone of social, political and cultural changes.
4. Commendable role in war on terror
5. Constitutional provisions and guarantees.
6. Constituents of freedom of press.
7. Functions of media/ Contribution of strong media towards society:
Education for the masses
Awareness about world scenario, fundamental rights and duties.
Opinion formation related to social, political, economic & religious issues
Companies Advertisement and Campaign
Ensures public participation in government's policies.
Freedom of expression
Promotion of democracy by inculcating political awareness in masses.
Instrumental in promoting national integration
A great source of entertainment
8. Factors contributing to the emergence of a vibrant media
Sustained struggle by journalistic community.
Vehement support of civil society.
Sound financial position of media groups.
Tremendous advancements in technological sphere
9. Unjustified use of power by media.
Sentimental approach on sensitive issues
Preference to commercial interests over national ones.
Partisan role of media houses
Making wedge between Islam and the west wide
10. Freedom of press in Pakistan
Semi-independent press owing to punctuated democracy
Role of military regimes from Ayub Khan to Zia Ul Haq
11. Current scenario in Pakistan over the last decade
PEMRA 2001...martial law regime 2001
Mushroom growth of private TV channels
Role of media in promulgation of emergency...3rd November 2007
PRO, under emergency
12. Challenges / hurdles before Pakistan's media
Illiterate population...Lack of interest/ awareness
Political instability
Indifferent attitude of the masses towards the policies of the government.
Shortage of funds/ resources
Political interference
13. Suggestions for desirable use of power of media.
A well thought out self made code of conduct by media organizations
Enhanced role of the editorship
Recruitment of only properly trained journalists
Ethics of journalism/ press to be followed.
Strive for national integration
Impartial / unbiased analysis
Avoid exaggeration
Avoid obscenity / vulgarity
Depiction of Pakistan's true culture and history
Promotion of social, ethical and moral values
Projection of softer image of government's policies
Maintenance of public confidence
Promotion of Quaid's vision and ideology of Pakistan
Napoleon said:”Even a single newspaper is stronger than thousand of guns” The twentieth century is the dawn of media. Basically there are two types of media, Electronic Media and Print Media. Both have their own areas of exercise. Before the monopoly of electronic media, print media had the same monopoly which it has lost now. Newspapers had been around for a long time, but cannot deliver as powerful a message as photography, radio and film. With photography, people finally got to see what others across the world looked like. With few means of communication, everyone assumed the rest of the world was all the same. In Electronic Media there are different types like Television, Radio, VCR, Tape Recorder and the Internet. Media enjoys a tremendous power in modern world and its role in the dispensation of its duties largely remains admirable. Sustained struggle by journalistic community, financial position of media groups, tremendous advancements in technological sphere, support for civil society, political analysis, economic debate, social awareness and religious clarification build its importance multifold. Media become custodian(guardian) of fundamental human right, Influential in policy making process by governmental authorities, promotion of democracy by inculcating political awareness in masses, commendable role in war on terror, instrumental in promoting national integration, great source of entertainment.+(Suggestion) A well thought out self made code of conduct by media organizations, enhanced role of the editorship, recruitment of only properly trained journalists would make it more powerful. Media is regarded as the most powerful weapon of 21st century. It is often said that world has become a global village. It is power of media that has shrunk the distances between different parts of the world
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i can & i will
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