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Old Tuesday, July 03, 2007
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Thumbs up Glossary For Journalism

Below is the Glossary for Journalism Terms.It will be helpful for MCQ's.

A

Ad-abbreviation for advertisement

Advance (advance story)-news of an event to occur in the future

All caps-a word or word written in all capital letters

AP-abbreviations for Associated Press, a news-gathering service

Assignment- A particular job given to reporters by editors. Sometimes reporters suggest their own assignments, but they must get an editor's approval before beginning work.

Advertisement -the promotion of a product or service

Advertising manager -the person who oversees the sales representatives who sell space to advertisers, and ensures that ads are in the appropriate section

Advertorial -an advertisement section in a magazine that looks like an article or a feature

Advocacy -a style of journalism in which a reporter takes sides in controversial issues and develops a point of view or a style of journalism which is opposite of mainstream journalism, in which reporters are expected to be objective

Angle -particular emphasis of a media presentation, sometimes called a slant

Attribution -credit given to who said what or the source of facts
ABC - Audit Bureau of Circulations; a group that audits newspaper circulation figures.

Add - Copy to be added to a story already written.

Adobe InDesign - Desktop publishing program, now being used more widely in place of QuarkXPress.

Ad impression - Term used to describe the number of times an advert is seen. Advertisers usually sell space based on the exposure per thousand impressions. This is called Cost per impression (CPM). Alternatively, they might sell on a pay-per-click (CPC) basis (also known as cost-per-click - CPC)

ADSL - Asymmetric Digital Subscriber Line; high bandwidth web connection often just called broadband.

Advertorial - An advert in the form of a complementary editorial piece, usually labelled as an advert.

Analogue television - TV transmitted in radio waves as opposed to digital TV.

Angle - The approach or focus of a story. This is sometimes known as the peg.

Astroturfing - A term used to describe fake grassroots support on websites and in blog comments. A method most usually employed by the public relations and advertising industry and political groups.

Attribute - to quote the original source of material, whether it be a quote of copyrighted work.

Audit - An independent assessment of the validity of statistics used in adverts, newspapers etc.

AOP - Formed in 2002, the Association of Online Publishers is an industry body for UK web publishers. The AOP represents the interests of 160 publishing companies.

Average issue readership - Number of people who have read the newspaper or magazine in the period that it was issued, also known as AIR.


B

B2B - Business to business; describes a business whose primary customers are other businesses.

B2C - Business to customer; describes a business whose primary customers are individuals.

Background - Information given to a reporter to explain more about the situation and details of a story. Sometimes shortened to BG.

Back bench - Senior journalists on a newspaper.

Bandwidth - The amount of data that can be transferred through an internet connection.

Banner ad - Web advert, normally found at the top of a page.
Typically around 468 by 60 pixels in size. Sometimes called a web banner.

BARB - Broadcasting Audience Research Board, measures TV audience numbers.

BBC - British Broadcasting Corporation.

Beat - The area or subject that a reporter regularly covers.

Best boy - Broadcasting term for second-in-command of a lighting team.

Blawg - Weblog dealing with aspects of law.

Bliki - Combination of a blog and a wiki; a blog that can be edited by readers or an approved group of users.

Blind interview - An interview with an unnamed source.

Blog - An online commentary or diary often written by individuals about hobbies or areas of specialist interest. Blogs commonly allow comments below entries and are published in reverse chronological order. Also known as a weblog.

Blogger - A person who writes a blog.

Blogosphere/Blogdom/Blogiverse/Blogmos/Blogostan - All things relating to blogs and blog communities.

Blurb - Brief introduction to the writer, usually following the headline.

Box-material enclosed, either completely or partially, by a printed rule

BRAD - British Rate and Data; a company that logs every periodical that has to do with advertising in Britain.

Break - When a story is first published. Sometimes called breaking news.

Broadcast - communicating using radio and/or TV.

Browser - A piece of software that allows users to view internet pages. Popular browsers include Firefox, Internet Explorer and Safari.

Bulks - Copies distributed free, normally for promotion.

Bump - To move the position or timing of a story.

Button - A small web advertisement, usually around 165 by 90 pixels in size and commonly found in the right or left hand columns of a website.

Byline - A journalist’s name at the beginning of a story.
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A Man Would Do Nothing,
If He Waited Until He
Could Do It So Well
That No One Would Find Fault
With What He Has Done.

Last edited by prieti; Tuesday, July 03, 2007 at 01:30 PM.
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