Listening to a lot of people uttering against media nowadays. I know we don't want to see what we are shown. But its not only our media, its an international media issue. Even Turkish public came on the roads against their news media for showing government-loving material. British media can't show nothing against its monarchs. But I would say people living overseas have less focus on their media.
In Pakistan, media has always been obliged about what to spread on air. Sometimes its by our government & sometimes even by India (ironically). Many times by some pressure parties (MQM) etc.
Talking of media not fulfilling it responsibilities, I would say no single field is doing that here. Everybody has to play his/her own role to make things work out more efficiently and honestly. But if we want to stop media for overacting, then we have a power called youth power, that can change the days. Or we can also protest against media in any way.