Journalism Paper - 2013

01. The phrase "the medium is the message" was coined by:



(a)Wilber Schramm (b)MnNelly (c)Herbert Marcuse (d)None of these

02. An advertorial is



(a)A news (b)An article (c)An editorial
(d)None of these



03. There is immediate feedback in:



(a) Mass communication

(b) Interpersonal communication

(c) Top-down communication

(d) None of these



04. Film is a:



(a) Hot medium

(b) Cool medium

(c) Medium with low definition data

(d) None of these



05. APNS is a:



(a) Newspaper workers

(b) Owners

(c) Newspaper hawkers

(d) None of these




(a) Sender (b) Channel (c) Receiver
(d) None of these



07. Dawn newspaper was founded by:



(a) Faiz Ahmed Faiz (b) Quaid-i-Azam (c) Allama Iqbal
(d) None of these



08. Communitarian journalism is:



(a) Civic journalism (b) Public journalism (c) Yellow journalism (d) Both (a) and (b)


09. The originator of phrase "fourth state" describing a press was a:



(a)Journalist

(b)Parliamentarian (Edmund Burke) (c)Bureaucrat
(d)None of these



10. AP is a news agency of:


(b)UK

(c)US

(d)None of these

11. Scoop is: (a)Exclusive story
(b)Sensational story (c)Scandal story (d)None of thse


12. Yellow journalism got its name from a:



(a)Cartoon character (b)Yellow kid (c)Both (a) and (b) (d)None of these


13. Libel is:



(a)Spoken accusation (b)Written accusation (c)Spoken defamation (d)None of these


14. Muckrakin investigates:



(a)Scandals

(b)Murders


(d)None of these



15. Classified ads are:



(a)Classified information (b)Brief advertisements (c)Both (a) and (b) (d)None of these


16. A banner headline of a newspaper is printed:



(a)In a box

(b)In the middle of a page (c)Across a whole page (d)None of these


17. PID is a:



(a)Federal government department

(b)Provincial department (c)Military department (d)None of these


18. A newspaper article depicts the opinion of:

(a)Editor (b)Writer (c)Government (d)None of these



19. A brief description of a picture in words is called:



(a)Byline (b)Obituary (c)Caption (d)None of these


20. Tahzibul Akhlaq was launched by:



(a)Maulana Zafar Ali Khan (b)Maulana Hasrat Mohani (c)Maulana Abul Kalam Azad (d)None of these