Analyse the given scenario first, its pros and cons on the longterm profitability of firm
FIND CORE ISSUE BY LOOKING AT SYMPTOMS
suggest alternatives to solve core issue
explain each alternative ( cost vs benefit)
select one alternative among them

if figures and tables are given then concentrate more on them

1. Analyse the given scenario first, its pros and cons
on the longterm profitability of firm
2. List all issues confronting a firm
3. FIND CORE ISSUE BY LOOKING AT SYMPTOMS
4. suggest alternatives to solve core issue
5. explain each alternative ( cost vs benefit)
6. select one alternative among them (solution)

***if figures and tables are given then concentrate
more on them

BEAR IN MIND, FINDING CORE ISSUE IS KEY TO GET GOOD MARKS

time allocation depends on length of case study and time consumed in writing short essay. Even allocation may be appropriate.