I know a little about case study so i am sharing this with you.this is from my teacher's lecture



Case Study:

• Case study is all about critical thinking
• It describes a situation faced by an organization
• You have to suggest an action plan according to that specific situation

Things to be remember:

• Read the case thoroughly and try to get the idea of case background
• Don’t give personnel opinion and judgement
• Give the answer like an analytical
• Don’t be descriptive think like a critical thinker

Steps in case study

1st of all read the case study and try to find out the answer of these questions’
• Who is the decision maker? What is their position and responsibility?
• What appear to be the issue (of concern, problem, challenge or opportunity?)
• Significance of the problem for the organization
• Why has the issue arisen and why is the decision maker involve now
• When does the decision maker have to decide, resolve, act or dispose of the issue
• What is the urgency to the situation

When you are going to solve the case study follow the following steps

1) Problem identification
• 1st step is defining the problem or issue in the case study
• You have to identify the immediate issue that need to be addressed
• Differentiate between important and urgency for the issue identified ( sometimes the urgent problem that seems to be solved immediately don’t have any importance for the organization. so identify the problem that is most important for the organization)

Important issues are those that have a significance effect on
• Profitability
• Strategic direction of the company
• Source of competitive advantage
• Morale of the company employees
• Customer satisfaction

2) Analysing the case

• In 2nd step you have to figure out the cause and effect of the problem identified
• Try to figure out who is affected most by the situation
• Identify the constraints of the problem
• Identify what are the opportunities that we can avail to solve the problem and compare the opportunities, company and problem
• While making the judgement look at the industry standards where our company is operating

3) Generating Alternatives:

Develop the ways in which problem can be resolved
Be realistic may be dozens of alternatives chose the one that fit within the constraints

4) Evaluate and select the alternatives:

• After identifying the alternatives, evaluate them against each other and select the most appropriate.
• The best method to evaluate the alternative, develop decision criteria and check the alternative against each decision criteria if it fulfill our criteria then select it
• Give a strong justification of your decision.

5) Conclusion

At the end write the conclusion that summarizes the main issue and solution. Emphasize on the most effective recommendation.


For example
An organization facing the problem of declining the profit.
1st of all you have to identify the reasons of profit declining
It may be because of

Sales declining or Increased cost

After analysing the situation we concluded that the issue of profit decline only because of sales declining
Now develop the alternatives how we can increase our sales

• By offering high quality
• By lowering the price
• By increasing our promotional/marketing strategies
• By offering our product in international market

After this we have to select the best alternative that increase our sales
For example we select that we will offer high quality product that will increase our sales and profit

Develop decision criteria to evaluate the alternative that we have selected.
If we offer high quality product to increase our sales either it satisfy the following criteria or not….

• According to the budget of organization
• Affordable for the customers
• Will not affect the existing price of product
• Improve customer satisfaction
• Improve financial position
• Improve market position
• According to the needs of customer
If the answer is in yes that by increasing the quality of our products will satisfy these conditions then we take the decision.