the book which you have mentioned deals basically with the basic principles and theory
you have asked for any latest book in the sphereof mass comm...have you gone throigh the syllabus?? the questions about mass comm are related with the basic principles...like messaging,channel,destination,encoding,decodong... i know a very good book aboout this..name of the book: Modern Mass Media but i dont know its author..if you want the author's name..i can check it for you in library..
and yes..search the internet about latest developmants...some sites have got very impressive models of communication

if you need any further help..give me a shout:-)ok??

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