If in case you have not been through this>>
go to virtual university's online bookshop
http://www.vu.edu.pk/
http://bookshop.vu.edu.pk/
http://bookshop.vu.edu.pk/web/CourseCDList.aspx?catid=2
make an account if you don't have one
or just go through the list without an account
there is Javed Jabbar's "globalization of media" (9CD @ 30 Rs. each) video lectures set, check the contents.
http://bookshop.vu.edu.pk/CourseDetails/MCM404.htm
if you are still not sure that this is what you need, order only the handouts, they are cheap(60 Rs/-only) without courier cost, and are available in Lahore VU bookshop for general students.
for mass comm. and journalism Dr. Mehdi's lectures are also available there, i guess Javed Jabbar's lectures are to the point for what you need.