Mass Media

Introduction
-Integral part of every country
-Fourth pillar of estate
-Creates opinionated society
-Eradication of malpractices for balanced reporting
-Imperative for socio-economic progress
-Pakistan and media

Mediums of Mass Media:
-Print Media
-Electronic Media
-Impact of social networking forums

How can mass media accelerate socio-economic progress?
Freedom of media as a yardstick to measure country's progress

-Social Progress:
-Investigative journalism (crime reporting)
-Promotion of talent from remote areas
-Media as an educator
-Awareness campaigns (depression, anxiety, civic sense, ethics, morality, child birth control)
-Country's Up-gradation on global scale

-Economic Progress:
-Propagation of softer image of Pakistan to attract FDI
-Promote culture, products, places for tourism industry
-Correlated to consumers buying pattern

Mass Media in Pakistan and its evolution:
-Media is free
-Infant stage
-PEMRA ordinance of 2001 to empower it
-Certain malpractices (Anti state agenda, yellow journalism)

Recommendations:
-Responsibility of the government to strength this fourth pillar
-Active and cooperative participation of civil society
-PEMRA to be unbaised
-System of check and balance (Generation of finances)
-Curb malpractices

Conclusion