PIA evolves new marketing strategy
KARACHI, March 09 (Online): With the induction of Boeing 777-200, ERs, Pakistan International Airlines (PIA) has evolved a new marketing strategy which aims at enhanced revenue generation for the national carrier and to facilitate ticketing and reservation procedures for its valued customers.
In order to implement effectively the new policy, PIA has revamped its marketing department throughout its domestic network.
The position of three field General managers of Punjab, Balochistan and Sindh have been abolished. Consequently, District Managers will be responsible for their respective areas and will report Head Office directly.
General Manager (Punjab) Lt. Col (Retd) Talat Oman has been reassigned duties as General Manager Investigators (North), General Manager Balochistan; Salman Javed will relinquish additional charges as General Manager Balochistan and continue working at Head office as General Manager, Passenger Sales.
A fresh criteria for Sales promotion Officers throughout domestic network has been evolved under which all those SPO’s who have completed their five years at their present positions have replaced.
The Sales Promotions Officers have been given sale targets to be achieved within the specified time period.
Postings and transfers at foreign stations are also in the pipeline.
The changes in the marketing set-up have been made the new challenges ahead. The new marketing plan envisages route re-structuring flight rescheduling start of operations to Houston and Shanghai from May this year and increase in the number of flights to UK and India.
http://www.paktribune.com/news/index.php?id=57420