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Journalism & Mass Communication Notes and Topics on Journalism |
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What is Effective communication?
What is Effective communication “Such a communication in which the communicator is successful to achieve his desired goals and objectives is called as effective communication.” So we can say that effective communication is a communication in which the message is traveled successfully and is received by the receiver. There are many reasons for ineffective communication. Some of them are as follows
Physical noise includes technical faults.
How to make communication effective There are various methods to make one’s communication effective. I have thrown light to some of them. 1-Firm Believe on yourself: First of all a person should have a firm belief on him/her self that whatever he/she is communicating is perfect and is going to benefit the receiver. If he will believe in his abilities his communication will be effective. 2-Easy understanding The communicator should keep in mind that whether the things he is communicating are easily understood by his receiver. He should keep in mind the level of his receiver. E.g. a teacher should keep in mind the IQ level and abilities of his students. 3-Focus The communicator should have a clear-cut focus in his mind that what he is going to communicate. What he wants to achieve? If he is aware of all this his communication will be effective. 4-Eye contact While communicating Eye contact with your receiver is also of great importance. If a person is not looking towards the person he is communicating with there will be ineffective communication. 5-Command in your respective area The communicator must have complete command over his respective domain. If a person lacks know-how in his particular field, than he will not be able t communicate effectively. 6-Experience and expertise The communicator if he is communicating at a broader level should have expertness in delivering his knowledge. 7-Eliminating technical faults There should be efforts to eliminate all possible technical errors. It will help in communicating effectively if there are least technical faults. E.g. strong signals in case if TV and radio, and proper printing in case of newspapers and books. 8-Use of proper language The communicator should use appropriate words during communicating. He should be aware that what language his receiver could understand and he should deliver accordingly. 9-Interest of receiver The communicator should keep in mind the interest of the receiver. If the receiver is not interested to listen or to view than the communication will be ineffective. Conclusion In short it is concluded that communication is very important for an individual to survive in a society. Without communication he will not be able to convey his ideas and thoughts to others. And for communication it is also very necessary to be effective so that the communicator is successful to get his desired outcome. |
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