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Journalism & Mass Communication Notes and Topics on Journalism |
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Model of Communication
[B]Shanon and Weaver's model of communication is one of the basic models in the communication process. Im posting some of the text from this useful site..you can visit this site...its good and worth a visit
------------------------------------------ Shannon and Weaver's model is one which is, in John Fiske's words, 'widely accepted as one of the main seeds out of which Communication Studies has grown' (Fiske 1982: 6). Claude Shannon and Warren Weaver were not social scientists but engineers working for Bell Telephone Labs in the United States. Their goal was to ensure the maximum efficiency of telephone cables and radio waves. They developed a model of communication which was intended to assist in developing a mathematical theory of communication. Shannon and Weaver's work proved valuable for communication engineers in dealing with such issues as the capacity of various communication channels in 'bits per second'. It contributed to computer science. It led to very useful work on redundancy in language. And in making 'information' 'measurable' it gave birth to the mathematical study of 'information theory'. However, these directions are not our concern here. The problem is that some commentators have claimed that Shannon and Weaver's model has a much wider application to human communication than a purely technical one. C & W's original model consisted of five elements: An information source, which produces a message. A transmitter, which encodes the message into signals A channel, to which signals are adapted for transmission A receiver, which 'decodes' (reconstructs) the message from the signal. A destination, where the message arrives. ----------------------------------------------------------------- This is the link where you can have the transmission model and its diagram is also given.....[/B] http://www.aber.ac.uk/media/Documents/short/trans.html I hope it will help you in some extent... REgards |
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