HUMAN RELATIONS ( The Message of the Intangibles)

[Muhammad Faisal 06]

[B]Methods, techniques and skills used by any salesman are unrewarding unless a great victory than work skills has been won. What is victory which is so important?
[LIST]
The salesman must first sell himself. The salesman must make himself killed.\

In its widest concept, this means establishing good human relationship with everyone - domestic and professional. Good human relationship cannot really exist to any depth if this is not a part of a salesman's daily life.

This is a human responsibility. There is no escape from it except as a hermit, and in modern life it is nigh impossible to be a hermit.

Good communication between people are the secret of success.
Good communication can only be obtained through good relationship with other people.

Our selling world is no exception to the above. It makes the same demands. Salesmen must communicate in the widest sense with all the customers. What one must remember are some golden rules of communication.

There are no mysteries. We need only take out the old principles from time to time, dust them up, and examine them. Customers are people with all human likes and dislikes and will react like any other person.

Avoid temper. This is a sign of defeat. How can selling take place during a clash of personalities? Temper not only loses friends it loses customers. Always remember, an argument won most of the times means a sale lost.

Avoid criticism. No one likes criticism or appreciates a condemnation. If criticism is necessary, mitigate it and tone it down. Let it be constructive. Even when we ask a friend for criticism, what we are told often upsets us. How much worse is unsolicited criticism?

Avoid flattery. This is an extreme. People readily detect flattery - even those who like flattery consider it sycophancy. This rebounds on the salesman eventuality.

Remember to get the name right. The customer likes to hear his name. Our name is an important possession. Use of it can personalize selling.

He who learns the rules of wisdom without conforming to them in his life is like a man who ploughs in his field but doesn't sow.