1:The act of obtaining a desired object from someone by offering something in return is known as a(n) ________.


(a)exchange

(b)relationship

(c)transaction

(d)value


2:Marketing is best understood as the process of _____.


(a)promoting products and services

(b)making a sale

(c)creating customer needs

(d)satisfying customer needs and wants


3:_________ is defined as a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.


(a)Promotion

(b)Advertising

(c)Sales

(d)Marketing


4:When backed by buying power, wants become ________.


(a)products

(b)demands

(c)needs

(d)purchases


5:Economists use the term ________ to refer to a collection of buyers and sellers who transact in a particular product class


(a)experience

(b)market

(c)exchange

(d)customer


6:When marketers try to reduce demand for a product temporarily, they are engaging in


(a)Satisfying demands

(b)Customer management

(c)Demarketing

(d)Environmental management


7:An organization that has adopted the ________ concept believes that consumers will not buy enough of the firm's products unless it undertakes a large-scale selling and promotion effort.


(a)marketing

(b)product

(c)production

(d)selling


8:The ________ concept calls on marketers to balance company interests, customer wants and society's interests.


selling

societal marketing

production

marketing


9:The marketing concept expresses the company's commitment to _____.


(a)organizational goals

(b)an integrated company effort

(c)consumer sovereignty

(d)all of the above


10:The ________ concept holds that consumers will favour products that are available and highly affordable. Therefore, management should focus on improving production and distribution efficiency.


(a)marketing

(b)product

(c)selling

(d)production


11:Marketing is critical to the success of every organization, large or small, business or not-for-profit, domestic or international.

True
False


12:The two goals of marketing are to attract new customers by providing superior value and to keep and grow current customers by delivering satisfaction.

True
False


13:Marketing offers are typically limited to tangible products only.

True
False


14:Marketing principles are applied to the marketing of products and services, and to create brand experiences for consumers

True
False


14:The product concept suggests that an organization should devote considerable effort making continuous product improvements.

True
False


15:The key to building customer relationships is to create superior customer value and satisfaction.

True
False


16:Mass marketing, which is selling in a standardized way to any and all customers, is an especially appropriate marketing strategy in today's fragmented market place.

True
False


17:Marketing activities may be performed not only by sellers, but also by potential customers.

True
False

18:Marketing offers are not limited to physical objects, but they may include persons, places, organizations, information, and ideas.

True
False


19:Selling focuses on creating sales transactions rather than on building profitable customer relationships.

True
False

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Main ne Allah Ko apney iraadon ke totney se pehchana hay...!!
Hazrat Ali (R.A)