The act of obtaining a desired object from someone by offering something in return is known as a(n) ________.


exchange

relationship

transaction

value






Marketing is best understood as the process of _____.


promoting products and services

making a sale

creating customer needs

satisfying customer needs and wants






_________ is defined as a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.


Promotion

Advertising

Sales

Marketing






When backed by buying power, wants become ________.


products

demands

needs

purchases






Economists use the term ________ to refer to a collection of buyers and sellers who transact in a particular product class


experience

market

exchange

customer






When marketers try to reduce demand for a product temporarily, they are engaging in


Satisfying demands

Customer management

Demarketing

Environmental management






An organization that has adopted the ________ concept believes that consumers will not buy enough of the firm's products unless it undertakes a large-scale selling and promotion effort.


marketing

product

production

selling






The ________ concept calls on marketers to balance company interests, customer wants and society's interests.


selling

societal marketing

production

marketing






The marketing concept expresses the company's commitment to _____.


organizational goals

an integrated company effort

consumer sovereignty

all of the above






The ________ concept holds that consumers will favour products that are available and highly affordable. Therefore, management should focus on improving production and distribution efficiency.


marketing

product

selling

production






Marketing is critical to the success of every organization, large or small, business or not-for-profit, domestic or international.

True
False






The two goals of marketing are to attract new customers by providing superior value and to keep and grow current customers by delivering satisfaction.

True
False






Marketing offers are typically limited to tangible products only.

True
False






Marketing principles are applied to the marketing of products and services, and to create brand experiences for consumers

True
False






The product concept suggests that an organization should devote considerable effort making continuous product improvements.

True
False






The key to building customer relationships is to create superior customer value and satisfaction.

True
False






Mass marketing, which is selling in a standardized way to any and all customers, is an especially appropriate marketing strategy in today's fragmented market place.

True
False






Marketing activities may be performed not only by sellers, but also by potential customers.

True
False






Marketing offers are not limited to physical objects, but they may include persons, places, organizations, information, and ideas.

True
False






Selling focuses on creating sales transactions rather than on building profitable customer relationships.

True
False




Every organization wants to design and put into action the marketing mix that will best achieve its objectives in its target markets. Which of the following is not one of the marketing management functions involved in this process?


analysis

control

planning

segmentation






A first major activity in strategic planning is _________.


determining the business portfolio

defining the company’s mission

determining the company’s capabilities

setting corporate objectives






________ are high-growth, high-share businesses or products that often need heavy investment to finance their rapid growth.


Stars

Dogs

Question marks

Cash cows






Which of the following is not one of Michael Porter’s five forces that determine the profitability of an industry?


competitive rivalry

supplier power

barriers to entry

product differentiation






The process of developing and maintaining a strategic fit between the organization's goals and capabilities, and its changing marketing opportunities, is called ________ planning.


market control

profitability

strategic

tactical






The four P's are the controllable tactical marketing tools blended to produce a desired response in the market place. Which of the following is not one of the four P's?


Place

People

Product

Promotion






A marketing strategy is the marketing logic by which the company hopes to achieve its marketing objectives. Which of the following is not part of a marketing strategy?


positioning

budget

the marketing mix

product development






Marketing __________ is the process that turns marketing plans into marketing actions to accomplish strategic marketing objectives.


implementation

management

control

planning






The _________ is a portfolio-planning tool used to identify growth opportunities through market penetration, market development, product development, or diversification.


business portfolio

market positioning grid

product-market expansion grid

value delivery network






The process of dividing a market into distinct groups of buyers with different needs, characteristics or behaviour who might require separate products or marketing mixes is called __________.


market positioning

market targeting

market segmentation

market aggregation






The positioning of a product, in marketing terms, is the place the product occupies in the mind of the customer, relative to the competitor’s products.

True
False






Market segmentation is a tool by which management identifies and evaluates the various businesses making up the company.

True
False






A Question Mark is a low-growth, low-share SBU or product that may generate enough cash to maintain itself, but does not promise to be a large source of cash.

True
False






Serving a market niche, a small segment of the market that has been overlooked or ignored by other marketers, is a marketing strategy that can lead to competitive advantage.

True
False






Marketing planning, one of the four steps in the marketing management functions, involves deciding which products will help the company attain its overall strategic objectives.

True
False






A market-oriented mission statement defines the business in terms of satisfying basic customer needs.

True
False






A company’s marketing department may be arranged by function, by geography, by product, or by customer, and typically includes product managers, salespeople, market researchers, and advertising managers.

True
False






Target marketing is the process of dividing a market into distinct groups of customers and potential customers, each with distinct needs, characteristics, or behaviour, who might require separate products or marketing mixes.

True
False






A company's mission statement needs to be turned into detailed supporting objectives for each level of management.

True
False






A Subordinate Business Unit (SBU) is a unit of the company that has a separate mission and objectives and can be planned independently from other company businesses.

True
False






Describe the principal activities of the marketing process.



To create paragraphs in your essay response, type <p> at the beginning of the paragraph, and </p> at the end.






In this modern age of customer relationship marketing, explain how the elements of the marketing mix (the 4 P's) should be viewed from the buyer's standpoint as the 4 C's.






Some marketing actions that seem innocent in themselves strongly affect society. The marketing of cigarettes, for example, shows that ___________.


not all companies believe in the marketing concept

private transactions may involve larger questions of public policy

it is sufficient for companies to quietly go about their marketing activities without considering society

marketers can sometimes promote products that are illegal






Which of the following is not true of Canadian consumers?


they hold slightly unfavourable attitudes toward marketing

they are critical of marketing

they believe that some marketing activities actually harm consumers

they believe that American marketers are more ethical than Canadians






Critics of marketing point to which of the following factors when charging that the marketing system causes prices to be higher than they should be?


creating false wants and needs in consumers

high costs of advertising and excessive markups

high costs of distribution and poor service to disadvantaged customers

all of the above






The three types of deceptive marketing practices are __________________.


deceptive pricing, promotion, and packaging

excessive markups, high prices, and excessive discounting

marketing tobacco, alcohol, and drug products

claiming a product is better, cheaper, or easier to use than a competitor’s product






Salespeople are sometimes criticized for using high-pressure sales tactics that persuade people to _____________.


buy a product they don’t require to satisfy a basic human need

pay too high a price for a product

pay attention to the company’s advertising

buy a product they had no intention of buying






Critics of marketing say that ________________.


some products lack the quality they should have, and don’t produce enough profit for the company

some products lack the quality they should have, and can only be sold using high-pressure tactics

some products lack the quality they should have, offer few benefits, or are even illegal

some products lack the quality they should have, offer few benefits, or are even unsafe






Consumer Reports, a magazine that gives detailed comparative information about consumer products, is published by ___________.


CADM, Consumers Against Deceptive Marketing, a consumer advocacy group

a trade organization whose membership includes all the companies that manufacture consumer products

the Canadian and American federal governments

Consumers Union, a non-profit product-testing organization






Some producers follow a program of ________________, causing their products to become obsolete before they actually should need replacement.


planned integration

high-pressure selling

planned obsolescence

necessitation






____________ is a type of economic discrimination in which major chain retailers avoid placing stores in disadvantaged neighbourhoods.


Redlining

Weblining

Profiling

Hardlining






The criticism of marketing that suggest that advertising urges us to place too much importance on material things, and to judge ourselves and others by what we own rather than by who we are, is _______________.


causing Canadians to save less and spend more

forcing businesses to spend even more on advertising

typically offered by social scientists

completely without foundation






It is unfair to blame marketing for creating materialism in society, since our values as a society arise from basic socialization processes that go much deeper than what business and mass media alone can produce.

True
False






Critics of marketing refer to the inundation of society by advertising as “cultural pollution.”

True
False






Marketing is political.

True
False






Critics of marketing believe that companies can help society by acquiring competitors rather than by developing their own new products.

True
False






There are laws in place to prevent unfair competitive business practices, but it is difficult to prove that the company’s intent was predatory.

True
False






Environmentalism is an organized movement of citizens and government agencies to improve the rights and power of consumers.

True
False






Environmentalism is an organized movement of concerned citizens and government agencies to protect and improve people’s living environment.

True
False






Environmentalism is a management approach that involves developing strategies that both sustain the environment and produce profits for the company.

True
False






Socially responsible marketing can also be described as “enlightened marketing.”

True
False






Sense-of-mission marketing means that the company should define its mission in terms of the products it provides for society.

True
False






List and describe the major social and ethical criticisms of marketing.







Describe two forms of citizen and public actions that can encourage socially responsible marketing.




A(n) ________ is a network that connects people within a company to each other.


digital initiative

intranet

Internet

extranet







The “old economy” revolved around manufacturing companies that mainly focused on standardizing their production, products and business processes, whereas the “new economy” revolves around _______________.


environmentalism

digitalization

consumerization

information businesses






___________ is the term for the use of Internet technology to conduct a company’s business, and can include all functional areas of the company.


Emarketing

Ebusiness

Ecommerce

Eprocurement






Which of the following is not a form of Internet technology utilized by businesses?


intranets

exchanges

domains

websites






_______ ecommerce is an online exchange in which consumers search out sellers, learn about their offers, and initiate purchases, sometimes even driving transaction terms.


Business to Business (B2B)

Business to Consumer (B2C)

Consumer to Business (C2B)

Consumer to Consumer (C2C)




Which of the following is not an online business model?


channel conflict

pure play

content site

Internet service provider






In Internet marketing, a company’s website can be used for all of the following except __________.


sales support

selling advertising

direct marketing

buying advertising






A(n) ________ website is intended primarily to provide information about the company, rather than to support marketing activities, and is a site built for investors rather than consumers.


marketing

corporate

pure play

ecommerce






All of the following are forms of online advertising except _________.


impressions

pop-ups

banners

sponsorships






Email marketing is the practice of using email to reach customers and potential customers with targeted, interactive, personalized messages.

True
False






Intranet is simply a misspelling of Internet

True
False






Channel conflict refers to the difficulties of designing and building an effective website.

True
False






A marketing website provides information to customers that will help move them closer to a purchase transaction, but does not allow the customer to actually conduct the transaction online.

True
False






Online advertising is ineffective unless the user clicks on the ad and moves to the advertiser’s website.

True
False






Web communities or online communities, such as those found on the websites of Chatelaine and Today’s Parent magazines, allow members to congregate, communicate, and exchange views on issues of common interest

True
False






Internet marketing is challenging because websites, unless heavily promoted, are likely to go unnoticed. Even when the site is noticed the marketer has less than 10 seconds to capture the visitor’s attention.

True
False






Even though it is no more dangerous to use a credit card online than it is to use it anywhere else, many consumers fear that unscrupulous people can eavesdrop on their online transactions or intercept their credit card numbers.

True
False






Pure play companies operate only online, without any “bricks and mortar” or traditional retail presence.

True
False






Companies that market products such as cars, computers, and financial services, where the consumer typically spends considerable time collecting information before making a purchase, have an easier time attracting and holding visitors to their websites.

True
False

it ll be good if u post answers

1:The act of obtaining a desired object from someone by offering something in return is known as a(n) ________.


(a)exchange

(b)relationship

(c)transaction

(d)value


2:Marketing is best understood as the process of _____.


(a)promoting products and services

(b)making a sale

(c)creating customer needs

(d)satisfying customer needs and wants


3:_________ is defined as a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.


(a)Promotion

(b)Advertising

(c)Sales

(d)Marketing


4:When backed by buying power, wants become ________.


(a)products

(b)demands

(c)needs

(d)purchases


5:Economists use the term ________ to refer to a collection of buyers and sellers who transact in a particular product class


(a)experience

(b)market

(c)exchange

(d)customer


6:When marketers try to reduce demand for a product temporarily, they are engaging in


(a)Satisfying demands

(b)Customer management

(c)Demarketing

(d)Environmental management


7:An organization that has adopted the ________ concept believes that consumers will not buy enough of the firm's products unless it undertakes a large-scale selling and promotion effort.


(a)marketing

(b)product

(c)production

(d)selling


8:The ________ concept calls on marketers to balance company interests, customer wants and society's interests.


selling

societal marketing

production

marketing


9:The marketing concept expresses the company's commitment to _____.


(a)organizational goals

(b)an integrated company effort

(c)consumer sovereignty

(d)all of the above


10:The ________ concept holds that consumers will favour products that are available and highly affordable. Therefore, management should focus on improving production and distribution efficiency.


(a)marketing

(b)product

(c)selling

(d)production


11:Marketing is critical to the success of every organization, large or small, business or not-for-profit, domestic or international.

True
False


12:The two goals of marketing are to attract new customers by providing superior value and to keep and grow current customers by delivering satisfaction.

True
False


13:Marketing offers are typically limited to tangible products only.

True
False


14:Marketing principles are applied to the marketing of products and services, and to create brand experiences for consumers

True
False


14:The product concept suggests that an organization should devote considerable effort making continuous product improvements.

True
False


15:The key to building customer relationships is to create superior customer value and satisfaction.

True
False


16:Mass marketing, which is selling in a standardized way to any and all customers, is an especially appropriate marketing strategy in today's fragmented market place.

True
False


17:Marketing activities may be performed not only by sellers, but also by potential customers.

True
False

18:Marketing offers are not limited to physical objects, but they may include persons, places, organizations, information, and ideas.

True
False


19:Selling focuses on creating sales transactions rather than on building profitable customer relationships.

True
False

__________________
Main ne Allah Ko apney iraadon ke totney se pehchana hay...!!
Hazrat Ali (R.A)

10:Correct Answer:production
17:Correct Answer:False

__________________
Main ne Allah Ko apney iraadon ke totney se pehchana hay...!!
Hazrat Ali (R.A)

thnx shrd