Dear I studied the following books and got 69 marks in Bus.Ad paper. these books cover 90% of the paper.
Principles of Marketing
Principles of Management
Financial Management
study them thoroughly and I am sure if you do so then you wont need any other material for this paper.
goodluck
__________________
When Problems are so Big & Your Strength is no Longer enough to CaRRy them, Don't Give uP; Because where your Strength Ends the Grace of Almighty ALLAH Begins
|