Iti s reminiscent of a check mark; secondly, it resembles a smiling face.Thirdly, The manufacturer’s logo, usually in the center of the face under the 12, is not only visible, but nicely framed by the hands.

"Thomas A. Frank wrote: '...most manufacturers trademarks are just above the center pipe, and having the hands at 10:10 causes your eye to naturally follow to the trough, thus bringing your view right to the trademark....' and often the Model name is centered under the center pipe, ruling out any hand more or less straight down (between 5 and 7). Date windows most often are at 9 or 3, and subsidiary seconds usually at 6. For aesthetic reasons you want the two hands neither nearly covering each other nor nearly in a straight line. By default the 10h10 looks pretty good."

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