.9 suppose you have developed a new diet drink and are ready to market it.develop a research study for identifying the element topics that should be stressed in your advertisement. CE-2012

Hypothesis: to identify the elements that should be stressed in a diet drink advertisement.

Introduction: advertisement word originated from the latin “advertere” which means to divert.advertisements are not a new phenomenon. infact, history manifests the fact that even Greeks ,ancient Egyptians and romans also used advertisements.technology however,has transformed everything including the methods used for advertisements. traditional advertisement methods such as bill boards and newspapers have become obsolete now. nowadays, producers of products try to advertise their products through social and electronic media. advertisements today, have emerged as a multibillion industry and has a deep impact on the society. As producers have developed a new diet drink and now they want to advertise it therefore this study is conducted.
The present study is aimed at identifying the factors in advertisement which appeals to the general public. in this study, observational, interview and survey method will be conducted.
The results of the study will help the producers develop an effective advertisement.

Methods:
in order to identify the elements to be stressed in the advertisement, multiple strategies would be adopted. survey method, interview method and observational methods will be used to make an appealing advertisement. in survey method, written questionnaires will be distributed amongst the general public and they will be inquired about the factors that attract them to a particular advertisement such as testimonials of celebrities or famous personalities, or jingles, detail of the product, impact of the product on health, mention of the price in the advertisement etc. in interview method, people will be directly inquired about the factors which in their view makes an advertisement successful. they will be also be inquired about what they would like to see in a diet drink advertisement. in observational method, the researchers will go to various stores and observe the purchasing trend of people in drinks.on the basis of the observation, they would then design an advertisement
Literature review:
previous literature would be studied to identify the methods that have proved successful in developing an attractive advertisement. Effort would be made to identify the factors in an advertisement that propel the people to buy a certain product.

Data
Data will be collected from interview method, observational and survey method an result will be developed on basis of it.

Hypothetical results:
the results obtained show that a large majority(65%) is attracted to the testimonials of celebrities in an advertisement. 25% people showed an inclination towards the jingles used. only 10 % felt that inclusion of details i.e price, health impact, list of contents makes an advertisement successful.

Conclusion: a successful diet drink advertisement should include some famous celebrity, preferably a female model or actress and better still if it is an Indian model or actress. in addition, there should be a strong melodious jingle and it should provide important details of the product.

i felt this is the demand of the examiner in this question.comments and corrections are highly encouraged.