Originally Posted by Qurban Ali Qureshi

Q.6:Critically evaluate socio-economic impact of mobile package advertisements on Pakistani youth.

Outline
-importance of mobile
-social imapact of mobile packages advertisement
-social imapact of mobile packages advertisement
-conclusion


Importance of mobile:
In these days where technology is at boom, mobile is the latest item of the technology. Mobile is vital medium of mass communication. The man purpose of mobile usage is to communicate information. There are various advantages of the mobile. it is instant source for flow of information. Through the mobile someone can communicate with other instantly and quickly. It minimizes the expenditures and time. in short time of span one can communicate to other not the locally but the globally too. It cut off the distances and brings the people closer. People were used to letter to ask the situation of their relatives now use the mobile. you just dial the number of your relative on mobile and ask the situation. Today mobile is considered very important not only for social communication but the business. Business organizations use the mobile to communicate their employees, and recruitment process. They merely not call the selective candidates for interviews but conduct the interview through the mobile. Mobile is very popular among the youngsters like the bread and butter. On one side the mobile usages have advantages, one the other side it has worse impact on the youngsters.

Social impact of mobile packages advertisement on the youth:
1- Moral degradation:
Youth use this precious item in the wrong way. Opposite sex couple avails the facilities of packages of call and messages and communicate to each others. This way harms their ethical and moral values. If the couple are engaged they SMS and call to each others and confined in sexual harassment. They talk to each other sexy chatting and calls. My younger brother who has been recently engaged with my uncle's daughter ,most of the time indulged in doing unnecessary SMS and calls to his engager.

2- Family conflicts:
Due to immense use of call and SMS on the mobile their families get offended. Because they waist their precious time .they do not give time to their families and study. They do not go to colleges and universities and not focus on their businesses.

3- Social isolation:
Due to confined in messages and call to their opposite sex they do not give time to their friends and call and SMS whole the day and night social isolation occurs. They are not social aware .They do aware of what is going on their society and country.

4- Lack of creation.
As owing to immense time consuming on call and SMS they are not creative. Their education backgrounds are not satisfactory. Due to this they get troubles and finding jobs and doing business.

5- Health problems:
As owing to immense uses of call and SMS day and night they are give time to the exercises and sports

6- Educational career is affected
Due to large uses of packages youth do give time to their educational career. They do not go to schools and colleges in the proper way. Owing to this their educational career is get in trouble.

7- Youth became cut of the rest of the world.
They are not aware of the world. What is happening in the world? What are the issues of the world?

8- Loss of valuable time:
The time when they can do something for their carrier, is wasted by the packages.

Economical impacts of mobile packages advertisement:
Mobile packages of call and SMS are not free of cost. Youth waist precious money in this evils and unnecessary activities. Average amount spent is 500 to 800 rupees in a month per person. According to the some estimation 120 million mobile phone subscribers in the Pakistan that makes Pakistan fifth largest mobile phones market of Asia. Due to immense uses of mobile packages, the expensive mobile is becoming the status symbol. Youth is not giving proper time to their business and jobs due to which productivity is affected.