We people have addiction of complicating the simple things.
If one doesn't like to change his/her face book dp then simply skip it. No one is forced to change his/her dp contrary to his will. And if you consider this a 'biased campaign' then everyone keeps some biases with him/her. Thousands of people here in Pakistan, don’t utter a single word against discriminations and atrocities made against minorities or (even majorities in some cases) but they will always be first when it comes to external issues i.e. Palestine, Kashmir, cyria….

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'fa inna ma'al usri yusra.'