explain the difference

[SYEDA SABAHAT]

salam to all.can any one tell me the difference among 4 of these

mass communication/development communication
development journalism/development support communication.
i am waiting.

[aariz]

Originally Posted by SYEDA SABAHAT

salam to all.can any one tell me the difference among 4 of these

mass communication/development communication
development journalism/development support communication.
i am waiting.

Mass communication: Communication on a large scale mainly through print or e media. Mass com attracts vast number of audience and readers.

Development com: simply defined, is the use of communication to promote social development. More specifically, it refers to the practice of systematically applying the processes, strategies, and principles of communication to bring about positive social changes

Development journalism: The idea behind this type of development journalism is similar to investigative reporting, but it focuses on conditions in developing nations and ways to improve them. The other type of development journalism involves heavy influence from the government of the nation involved.

Development support communication: The practice of Development Support Communication, DSC, is a multi-sectoral process of information sharing about development agendas and planned actions. It links planners, beneficiaries and implementers of development action, including the donor community.

[Zulfiqar Shah]

Mass communication:

Mass communication refers to the process of transferring or transmitting a message to a large group of people. Typically, this requires the use of some form of the media, including newspapers, television, and the Internet. The term mass communication was coined in the 1920s, with the advent of nationwide radio networks, newspapers, and magazines which were circulated among the masses. The distribution of information to a wide range of people remains the main function of mass communications.

Development Communication:

This describes an approach to communication which provides communities with information they can use in bettering their lives, which aims at making public programmes and policies real, meaningful and sustainable. Such information must be applied in some way as part of community development but it must also address information needs which communities themselves identified. The outcome of this approach, in short, is to make a difference in the quality of life of communities.

• Development communication is the art and science of human
• communication applied to the speedy transformation of a country
• and the mass of its people from poverty to a dynamic state of economic
• growth that makes possible greater social equality and the larger
• fulfillment of the human potential.

Development Journalism:

The term “development journalism” is used to refer to two different types of journalism. The first is a new school of journalism which began to appear in the 1960s. The idea behind this type of development journalism is similar to investigative reporting, but it focuses on conditions in developing nations and ways to improve them. The other type of development journalism involves heavy influence from the government of the nation involved. While this type of development journalism can be a powerful tool for local education and empowerment, it can also be a means of suppressing information and restricting journalists.

The first type of development journalism attempts to document the conditions within a country so that the larger world can understand them. Journalists are encouraged to travel to remote areas, interact with the citizens of the country, and report back. This type of development journalism also looks at proposed government projects to improve conditions in the country, and analyzes whether or not they will be effective. Ultimately, the journalist may come up with proposed solutions and actions in the piece, suggesting ways in which they might be implemented. Often, this type of development journalism encourages a cooperative effort between citizens of the nation and the outside world.


Development Support Communication:

“The art and science of human communication linked to a society's planned transformation from a state of poverty to one of dynamic socio-economic growth that makes for greater equity and the larger unfolding of individual potential."