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Journalism & Mass Communication Notes and Topics on Journalism |
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#1
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Please Answer (It's Urgent)
1)Survey the development of Advertising in Pakistan?
2)How advertising agency operates? 3)Difference between Advertising and Public Relations? 4)Public Relations officer and Personal Assistant ? Please answers these questions. Waiting for reply. |
#2
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no reply
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#3
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Sir ye questions to aatay nahi hain.
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#4
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Beharal advertising k liye pay krna prta hai. paise de ke ad banwate hai aur apna idea image etc present krte hain.
jb k public relations deal krta hai favourable public opinion ko. |
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m.furqan08 (Wednesday, October 26, 2011) |
#5
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4. public relations officer bht se people se deal krta hai. kisi b organization me jb k personal assistance sirf aik specific banday ke under kam kre ga.
pro has so many duties he is a represantative of any organization |
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m.furqan08 (Wednesday, October 26, 2011) |
#6
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advertising is when you purchase time (in case of electronic media) or space (in case of print media) to pursue the audience to buy your product, services or ideas...while public relation is when an organization interacts with its internal public i.e its employees,and workers and its OUTER public which is customer and anyone who is linked with organization in any way to generate favorable attitude toward organization.....
thats what i understand ......i hope it would help |
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Intifada (Friday, May 24, 2013) |
#7
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Quote:
1. advertising is an old phenomenon but its methods and ways have been modified with the emergence of technological advancements. it gained a lot of significance after the emergence and boost in magazine industry, as its prime function is to sell or advertising after this you have to give hierarchical development of advertising over the years. 2. vendor, advertiser, channel, creative department etc are involved in the process 3. its a proper lengthy question again, but PR is a good will activity whose main purpose is image building, whereas advertising's main goal is sales. 4. PRO is responsible for the whole organization and its image and PA is responsible for day to day activities and personal assistance, so PA has a limited work. hope these points would help you in arranging the framework of your answers. best of luck.
__________________
what humbugs we r,who pretend to live for beauty and never see the dawn :) |
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m.furqan08 (Wednesday, October 26, 2011) |
#8
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an advertising agency have different departments and sections to deal with different tasks...creative department, being the most important..as it responsible for the ideas and the themes of advertising campaigns...some agencies have a separate presentation department which present its ideas to the client companies and get them approved, another department is called Execution dept. it is responsible for actually shooting the idea, giving it a final shape, some agencies have editing dept. too which edits the rough cut received from execution dept. and finally media dept. is responsible for booking the time and space in the media...they are the ones who decide which advertisement will be played at which time on which channel, and which billboard will be most suitable for the banner of a specific product, for instance, the advertisment of safegurad which normally caters the children as their target audience , for its ad. banner perfect place might be outside schools or playgrounds...
it basically depends on the size and working of different agencies....some agencies have more dept while others have less... |
The Following 2 Users Say Thank You to sadia hussain For This Useful Post: | ||
Intifada (Friday, May 24, 2013), m.furqan08 (Wednesday, October 26, 2011) |
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