Salam to all. can any one guide me how to answer these qusetions, or if any one can write a brief outline of these questions.

Q.1 Elections are not enough to create democratic culture?

Q.2 Transprancy is necessary in policy making for good governance and for transparency acess to information should be constitutional right. elaborate?

Q.3 Medium is the message.elaborate?

waiting for seniors to answer.

Q.3 Medium is the message.elaborate?

The message is the information that the sender wishes his audience to recive, understand and act upon. It can be any information about agriculture, sanitation, nutrition, environment, and description of actions taken by individuals or personal feelings.

A good message is clear, specific, timely, simple, applicable, authentic and appropriate for the selected channel. It should be of significant value to the audience. In extension education and community development Programs, the messages are the content aspects of educational change, such as, on health, income generation, etc.

On discussing human communication, message can be of any type. But a message should be compatible with the specified goals of communication that a sender aspires in his mind. That is the basic requisite of successful communication.

The Medium/Channel is the means of communication, such as print, mass, electronic, and digital. The sender gets contact with his audiences through a channel/medium. Language can be considered as a medium of communication. A difference between Medium and a Channel comes in the shape of systematic and non-systematic approach. As medium always refers to the systematic code a sender adopts whether signals, signs, postures, gestures, or language, channel can be meetings, radio, television, books, newspapers, letters, tours, personal contacts, street plays and dramas.

Channel are crucial in the process of communication as they are the link between the sender and the receiver. These are the essential tools of communicator as he/she gets in contact with the audience the audience through them. To make communication effective the channels should be used in the right way, at the right time and for the right audience and purpose, without channel, no message can reach effectively to the desired audience.
David Birlo (1960) names this factor as Social/Cultural context. As message is for the audience an channels are used to achieve the transmission of some information to a desired group, these should be compatibility amongst the channels and the content of message.

Question 1- beside elections, human rights, freedom of expression ,transparency , equality etc are also vital components of a democratic society . so, if a society is unable to practically implement these things its not a democratic society. take Pakistan as case study, its the best example.

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