Difference between Selling and Marketing
Know the difference between Sales and Marketing

Sales is persuading a prospect that now is the time to act and that you are the best choice. Everything else is marketing.

What's the difference? Fundamentally, marketing lowers the cost of getting your message to prospects by publishing a fairly generic message in bulk. Sales increases the effectiveness by arranging for a sales person to engage a prospect interactively.

Effective sales companies use lower-cost marketing to educate customers about their products or services so that customers understand whether or not they have a problem and at the very least know that the company should be on the short list for choosing a solution when the customer is ready to act.

Then, effective sales companies use medium-cost prospecting (like direct mail and tele-sales) to locate customers that may make a decision in the near future. Those 'leads' are turned over to salespeople for closing.

The high-cost sales-people then have just two jobs: urge the customer to act now and urge the customer to buy from the company. If the customer needs to be convinced that there is a problem worth solving, the salesperson shouldn't be talking to the customer.

That's why salespeople spend so much time qualifying. Talk to a top salesperson. They'll tell you that there are only two skills that pay the mortgage: qualifying and closing. Everything else is secondary.

Why do we Agilists care? Because most companies don't think they have problem. Or if they think they have a problem, they think they have a personnel problem, or an estimation problem, or a discipline problem. They don't think their methodology is fundamentally broken.

By my reckoning, this is a marketing problem, not a sales problem. If you talk to these companies about Agile, you need to get them to understand that their process is broken. That's an expensive conversation. It's far, far better to market Agile to those companies. That means write books, publish web logs, speak at seminars... All low-ish cost ways of getting the message out.

There's one big problem with this. Some Agilists take full-time jobs with non-Agile organizations and want to "sell" internally. That's a problem, because they have failed to perform the crucial first step in Sales: they failed to qualify the customer. If you want to practice Agile, you need to restrict your job search to companies that practice Agile, or at the very least companies that are hiring you because what they're currently doing doesn't work.

If your boss thinks that what you're currently doing is "not bad" or "good enough," then there's no sale to be made. You need to market, not sell. And that's a long, drawn-out proposition.
Never having worked in either sales or marketing
Never blame your sales people if you are not getting sales - the fault likely lies in half-baked or non-existent marketing. Your marketing must create the atmosphere to make it easy for sales to happen. That done, your sales people (or your website) can then bring loads of money home for you to count.
The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general media exposure. The four 'Ps' of marketing are product, place, price and promotion
The term market is the root word for the word marketing. Market refers to the location where exchanges between buyers and sellers occur. Marketing pertains to the interactive process that requires developing, pricing, placing, and promoting goods, ideas, or services in order to facilitate exchanges between customers and sellers to satisfy the needs and wants of consumers. Thus, at the very center of the marketing process is satisfying the needs and wants of customers.

marketing is the whole aspects to achieve the acumen of sales such as reaching the target of markets into sales requirements.Dependable on which type of markets you have the aim for.Necessary to understand the products knowledge and how to create the sales opportunity such as advertising,promotion and will get the respond from the markets and will take further action to excel the business opportunities.After a successful in marketing the selling exchanging will get involved to recieve the income which is profit the company aiming for and the reputation and brand,Those just the basic generally on how its work but many things of aspects will effect or ifluence on how to be success in both segmentations.
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Any time you start talking about what specific terms mean, you have to be careful about assuming that the person you're listening to thinks they mean the same thing you do.

Someone who uses the terms loosely may find they're interchangeable. Because my business sells marketing services to boost sales, however, I view the terms as distinct in meaning.

Here are our definitions: Marketing is what happens before you meet the prospect, and is generally a one to many process. Once you're in a one to one situation (phone, email, face to face), you're selling.

Giving the terms specific, separate meanings makes it easier to measure (and therefore manage) the processes. For example, your marketing campaign should generate leads. Your sales people take the leads and generate sales. Measure the results of your marketing by the number and quality of leads you're getting. Measure your sales staff by how much they're selling.

Many sales people are responsible for their own lead generation (cold calling, going to networking events, etc.) By our definition, a sales person cold calling is doing marketing until they've actually got a prospect listening to them, at which point they're selling.
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Marketing

The first thing you want to do is look at marketing strategies that are within your budget and that have been proven to work in your marketplace. Once you have settled on three different lead generation systems your goal is to maximize them. You need to ask yourself:

Are you generating enough leads from your marketing system?
Is the system profitable?
How can you increase the effectiveness of the marketing system without increasing the cost?
How can you expand the system into other areas?


Once you have maximized your efforts on a lead generation system, then you need to implement another system. The key to building lead generation systems is to make sure that you are doing them as effectively as possible and consistently.

For example, if your strategy is to develop Realtor® relationships then you need to determine:

How many Realtors® you need to develop relationships with
How much time you need to devote consistently to this system and schedule it into your daily routine
Measure your effectiveness and return on effort and work on improving it
The last item is what leads us to the second critical success element, "Selling".

Selling

As loan officers, we need to master the art of compelling people to want to do business with us. We can meet with Realtors® and prospective clients. Our ability to motivate these people to either refer business to us or do business with us, ultimately determines our success.

The essential dynamic in selling is for you to be able to make a unique sales presentation. Everyone is offering the same mortgage programs. Almost everyone has access to the same or similar marketing concepts as you. The difference is going to be your ability to appear unique in your customer's eyes.

More than 90% of all loan officers in the mortgage industry do not have any formal sales training. Even less have mortgage specific sales training. What this means to you is once you have established your marketing campaigns, with a little bit of sales training, you will propel yourself far beyond the competition and position yourself as unique in the market place.

Very few mortgage companies focus on sales training. Most companies hold sales meetings. What you need to look at what is discussed in those meetings. Almost all meetings discuss product, pricing or procedural training, and not sales training. Take a look at the content of your last five meetings with your sales team, what were the topics of conversation? It is a must for you to increase the your own personal sales skills as well as those of your sales team.

In order to have a sales training program that is effective, it must:

Teach proven sales strategies relating to the mortgage industry
Be easily implemented
Contain accountability. Make sure loan officers provide detailed results of their implementation of the strategies taught
Be repetitive. Very few individuals will implement something new the first time they hear it. Most people resist behavioral change. Since sales training is exactly that, the only way to increase the likelihood of implementation is to consistently reinforce the desired habits you seek
Building a mortgage business for both the short long term and short term required specific planning and actions. Effectively implementing new marketing strategies and sales tactics requires thinking through both critical elements of success. One without the other will only build your business for the short subjecting you to the market turmoil that occurs whenever market conditions change.