Salam please solve the following questions of advertising.
It will help us in future.
Can anyone tell me these questions can be covered from which book.Can Imtiaz Shahid book cover these questions.

"Public relation and advertising is not everybody's cup of tea". Discuss (2004)

Define ‘Advertising’? What are the principles of successful advertising? Discuss the latest trends in advertising being practiced in our society? (2008)

“Advertising is spinal cord of any media organization”. Discuss all aspects. (2009)
How do you define advertising? Describe the functions and discuss the scope and prospects of advertising as a profession in Pakistan. (2005)
What do you know about advertising? Explain its function and importance in the modern age. (2006)
How does Advertising influence society? Discuss the latest trends and practices in society and the principles of successful advertising?(2010)
critically evaluate socio-economic impact of mobile package advertisement on Pakistani youth.(2011)

well exploring journalism by mirza muhammad yousaf will surely help u...along with competaitive journalism by abid tahemi

plzzz seniors gv sum points regardin dese questions.....

I am posting ths outline so u can have sm points and idea to attempt the question. I will post the points on ur othe questions later.

ADVERTISING
1) Definition
2)Importance and historical view of advertising
3)Functions of advertising
a) to inform people
b)to give name to the product
c)to show advantages of the product
d)creation of need or desire
e)public service
f)maintainance of product consumption
4)Essentials of Advertising
a)research
b)comprehensive message
c) clarity of the message
d)motivating and mobilizing
e)propoganda techniques
5)Aspects of Advertising
a)SOCIAL ASPECTS
*psychological targeting
*lavish spending
*an enviroment of competition
*improved standards of living
b)ECONOMIC ASPECTS
*mass production
*cost of the product increased
*competitive economy
*new markets
*economic uplift

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