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Books for Business Administration? Books for Business Administration?

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  #21  
Old Monday, September 07, 2015
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what is the name of the book by philip kotler? is it marketing management or fundamentals of marketing?

Marketing management
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  #22  
Old Monday, September 07, 2015
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Bro it's not Marketing Management..
Exact Name is:
Principles of Marketing By Philip Kotler
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  #23  
Old Monday, September 07, 2015
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http://www.amazon.com/gp/aw/d/B008UF...dingTag=1&fp=1
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  #24  
Old Monday, September 07, 2015
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Bro Kotler has written 3 books on marketing.. You need Principles of Marketing which is for CSS.. Others are not basic..
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  #25  
Old Monday, September 07, 2015
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Bro Kotler has written 3 books on marketing.. You need Principles of Marketing which is for CSS.. Others are not basic..

Yeah i know that but i found marketing management more profound when it comes to CSS
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  #26  
Old Monday, September 07, 2015
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Might be bro.. But i have read another one..!!
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  #27  
Old Saturday, October 03, 2015
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can you please tell me if your preparing business administration from 6 different books covering each portion of its syllabus :O , if yes, than a single topic given in the syllabus infact covers an entire chapter in the book. So how are you preparing ?
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Old Saturday, October 03, 2015
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can you please tell me if your preparing business administration from 6 different books covering each portion of its syllabus :O , if yes, than a single topic given in the syllabus infact covers an entire chapter in the book. So how are you preparing ?
I am also confused about this subject. After the revision of syllabus , this subject seems to be a mixture of all courses that one studies in all BBA/MBA classes.
No one can cover all the topics of syllabus. I may skip Operation Management and Supply Chain Management. It seems risky ,however, covering entire syllabus will surely affect other subjects.
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  #29  
Old Saturday, October 03, 2015
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I am also confused about this subject. After the revision of syllabus , this subject seems to be a mixture of all courses that one studies in all BBA/MBA classes.
No one can cover all the topics of syllabus. I may skip Operation Management and Supply Chain Management. It seems risky ,however, covering entire syllabus will surely affect other subjects.
I am also so confused if i should go for business administration or opt for G&PP of which I have no background. Two of the topics in HRM , performance and compensation management and training and development were infact two specialization courses offered for MBA HRMs . The syllabus is two broad. Its a 100 marks paper and covers more than an entire semester of MBA .
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  #30  
Old Sunday, October 04, 2015
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I am also so confused if i should go for business administration or opt for G&PP of which I have no background. Two of the topics in HRM , performance and compensation management and training and development were infact two specialization courses offered for MBA HRMs . The syllabus is two broad. Its a 100 marks paper and covers more than an entire semester of MBA .
Exactly, this dilemma haunts me too. It seems better to skip this subject.
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