what is marketing manmagement?

[Khan bhai]

Can anybody tell me a simple & proper definition of
Marketing Management???

[Ahmed Faisal]

Originally Posted by Khan bhai

Can anybody tell me a simple & proper definition of
Marketing Management???

It is a set of process by which one try to sale their goods and services in exchange of valuable consideration. It is not only confined to the extent of visible article but invisible as well. Marketing management's sole motive is not only to exchange the valuable goods and service, rather its motive is also to create the desire and social well being. for further assistance, you may see VU notes which is available on Business administration threads.

[Amna]

Assalam o Alaikum,

It is the management process responsible for forestalling and satisfying customer requirements profitably.

[Bilal Hassan]

marketing management is all about creating a maintaining profitable relationships with customers.

[sarfaraz shami]

marketing management is an orgazinational process which involves knowing customer preferences, creating, advertising, distributing and delivering products according to customer's preferences and expectations.

[basitkhan]

marketing management is a process of identifying customer needs and providing value to the customer in such a way so as to maximize the profit of the organization and its stakeholders.

[marcosalinas]

Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Rapidly emerging forces of globalization have led firms to market beyond the borders of their home countries, making international marketing highly significant and an integral part of a firm's marketing strategy.