Pakistan Army to set up its OWN Radio 96!!!

Kamran · #1 Wednesday, April 18, 2012

Pakistan Army has decided to launch its own Radio 96 apart from Radio Pakistan,which will work under a uniformed personnel.After running so many business institutions in the country this media business isn't a bad idea.Good going Pakistan Army,do everything except what you are supposed to do.And yes,media business needs PROFESSIONALS like you.

Quote:

ISLAMABAD:In order to expand media outreach throughout Pakistan, the army is planning to set-up a countrywide radio network parallel to Radio Pakistan and PTV to create what it calls ‘social harmonisation’ and to propagate ‘state vision’ in a ‘vibrant manner.’
After the successful execution of FM radio projects in militancy-hit areas of Swat, Federally Administered Tribal Areas (Fata) and Balochistan, a nationwide network of FM radios with a proposed name ‘Apna Pakistan’ is on the cards.
The network will run under the banner of 96 International Radio Network, with the military pulling the strings from behind the scene. Though most of the employees working with the network are civilians, a serving army officer will be the chief executive officer (CEO).
Taliban militants had set up their own network after having destroyed the state media network in Malakand. When the army moved in, it uprooted the militant network and established FM96 Radio Swat which has now been renamed FM96 Radio Pakhtoonkhwa.
Headed by a serving colonel of Pakistan Army, the network has continued to extend its outreach further and another station with coverage in Waziristan and Fata was later established which is now working as FM96 Pakhtoonzar. Yet another one was established for Balochistan named FM96 Vash Noori.
Equipped with state-of-the-art digital technology, the first of its kind in Pakistan, these radio networks are running ‘infotainment’ programmes – mainly local and Indian music – to counter ‘anti-state’ propaganda, officials said.
When the first army sponsored FM radio was set up in Swat, the responsibility of broadcasting was shared by three state organisations. A studio facility was provided by the Pakistan Broadcasting Corporation (PBC), satellite uplink was made available by Pakistan Television (PTV), installation of transmitting stations with recurring expenditures were borne by the army, whereas the ministry of information and broadcasting remained a linchpin.
Set up on February 24, 2009, the network initially used the studios of PBC/Radio Pakistan and the satellite facilities of PTV, but it now has a separate set-up in Islamabad and goes under the name of ‘Nine Six Media House’ where the latest studio facilities are available. Programmes, mostly of an interactive nature, in different dialects of Pashto and Balochi are being broadcast from the newly established office.
Since the set-up was being run through state organs, it was not registered with the Pakistan Electronic Media Regulatory Authority (Pemra).
Last year, the CEO of 96 International Radio Network approached the PBC to incorporate the network as an independent subsidiary of the PBC, but with its own ‘independent’ media policy. However, the PBC administration declined the idea.
The PBC reportedly said that it would be appropriate if 96 International Radio Network applied to Pemra for an independent licence. The PBC also claimed that it was not authorised to grant permission to use its own frequency to a private person for a private purpose.
Under the law, only a state broadcaster is allowed to launch a broadcast network bypassing Pemra, but in this case 96 International Radio Network appears to be trying to dodge regulatory and financial oversight by entering into an agreement with an official media house.
The PBC refusal to accommodate did not deter sponsors and now a draft agreement is ready to be signed between Shalimar Recording and Broadcasting Company Limited (SRBC), itself a subsidiary of PTV. The 96 International Radio Network aims to register itself as SRBC’s subsidiary.
However, both organisations will continue to be governed by their own rules and regulations.
ISPR, the media wing of the Pakistan Army, when approached for details of the proposed project, declined to comment. However, the CEO of 96 International Radio Network, during a candid interaction with The Express Tribune, said the network is being planned with the concept of ’socio-cultural broadcast’ to bring social harmony to a society that has been radicalised. He said it is yet to be decided if the network will be a subsidiary of the PBC, SRBC or PTV.

Source :http://tribune.com.pk/story/364901/a...s-the-country/

Digital Hunter · #2 Wednesday, April 18, 2012

Well Done Pak Army,,,,,,,,,,,,

Hamidullah Gul · #3 Wednesday, April 18, 2012

Well, starting a radio channel is not that bad idea, Army must launch campaigns for maintaining and developing its image, caz Pak army has lost some of its Goodwill due to some issues recently. But Yes it should not be for business purpose.

sabahatbhutta · #4 Wednesday, April 18, 2012

A very good and admirable step by Pak Army. Coz it is the era of Media war. pak Army can work and spread its own propaganda through this medium.Although it should have been initiated much earlier but its not too late.

junaidd · #5 Wednesday, April 18, 2012

First, the army gets its candidate, then it gets its radio channel and ultimately, its Trojan horse will slip into the PM's office.

mjkhan · #6 Wednesday, April 18, 2012

Radio channel is just for the propagation of army's point of view and it could help a lot in present times as army's goodwill is at all time low at the moment.

I think army should concentrate on discharging their professional duties properly instead of involving themselves here and there.

However another reason could also be to tackle foreign influence(be it of tajiks,americans etc) and terrorist's negative propaganda against our army in tribal areas,KPK and Balochistan.It is good to have an edge over enemy in all the aspects of a war.

Lastly i googled some prominent armies of the world with an official radio station but did'nt find one.Is there any in your knowledge?

mhmmdkashif · #7 Wednesday, April 18, 2012

Quote:

Originally Posted by mjkhan

Lastly i googled some prominent armies of the world with an official radio station but did'nt find one.Is there any in your knowledge?

Yes:
http://en.wikipedia.org/wiki/Army_Radio_%28Israel%29
http://en.wikipedia.org/wiki/American_Forces_Network
http://en.wikipedia.org/wiki/British...asting_Service
http://en.wikipedia.org/wiki/Canadia...and_Television

Kamran · #8 Wednesday, April 18, 2012

When some top guns of Armed forces involve Army-as an institution in such stunts they are in fact damaging the reputation of this prestigious Institution by inviting criticism from various circles of Society.This setting up of Radio channel will further expedite the notion of ''state with in a state''.When All other Institutions use state owned Radio/TV station to propagate their point of view so Army should do the same.And in order to attain good will in the general public their actions must speak louder than the words.They should focus on making the defense strong rather than indulging in business practices.

Lastly,to my information,Nowhere in the world Armed forces are into business things or owning Radio/TV stations except our Army.(Pls correct me if there is any).

Kamran · #9 Wednesday, April 18, 2012

Quote:

Originally Posted by mhmmdkashif

Yes:
http://en.wikipedia.org/wiki/Army_Radio_%28Israel%29
http://en.wikipedia.org/wiki/American_Forces_Network
http://en.wikipedia.org/wiki/British...asting_Service
http://en.wikipedia.org/wiki/Canadia...and_Television

Thank you for the information.
While going through above provided links,I noticed that these Radio Stations are run by the civilian appointees of respective Defense Ministries.While Radio 96 will be exclusively for Pakistan Army and Chief Executive Officer will be a officer ranking of Colonel or Brigadier who obviously 'll report to his CHIEF.

mhmmdkashif · #10 Wednesday, April 18, 2012

Quote:

Originally Posted by Kamran

While going through above provided links,I noticed that these Radio Stations are run by the civilian appointees of respective Defense Ministries.While Radio 96 will be exclusively for Pakistan Army and Chief Executive Officer will be a officer ranking of Colonel or Brigadier who obviously 'll report to his CHIEF.

other armies are parts of their state and our army is the state

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