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Journalism & Mass Communication Notes and Topics on Journalism

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  #51  
Old Wednesday, October 02, 2013
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PR IN VARIOUS ORGANIZATIONS

Public Relations For Trade Associations

Predominantly, Public Relations is a significant function of most of these associations.

Purposes Of Trade Association P R Programmes.

– Promoting sales through product publicity.
– Creating consumer understanding of how to use the industry’s products.
– Overcoming inequities or other problems in the competitive situation.
– Creating public understanding of the regulation of an industry by
government.
– Combating government interference in or competition with an industry.
– Creating public support for legislative proposals that the industry favors
or public opposition to legislation it opposes.
– Obtaining public recognition for the social & economic contributions that
an industry makes to the nation.
– Recruiting qualified people for careers in an industry.
– Creating public understanding of the industry’s labor policies & of its
labor union relations.

Steps To Develop Trade Association PR Programmes.

1. Analysis of the public relations situation.
2. Definition of problem area.
3. Identification of concerned publics.
4. Establishment of specific objectives.
5. Planning of program.
6. Implementation of program.
7. Periodic appraisal of progress.

Techniques of Trade Association PR.

– Research

PR primarily adopts two universally accepted methods for conducting research
a) Public opinion.
b) Industry data.
– Publicity & personal contacts with media people.
– Institutional advertising.
– Motion pictures, slides & cd roms.
– Periodic publications.
– Pamphlets.
– Instructional leaflets.

To Sum up as per “Reuel Elton”

– Trade Association does not order, it advises.
– It does not coerce, it persuades.
– It does not issue mandates, or even instructions
- It uses only the moving eloquence of a reasoned appeal to the self interest
of its members.

Public Relations For Financial Institutions.

– Banking institutions.
– Leasing companies.
– Insurance companies.
– Stock exchanges
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  #52  
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Salam to all my dear brothers and sisters

My operation was about to take on 30 september,But it was extended to 4

october 2013.My dear brothers and sisters Kindly pray for me for my recovery.My operation is going to be held on 4 october 2013.Specially moderators,Supermoderator etc pray for me.

I always consider CSS FORUM My home,My family.You are all my family members.You people have very importance for me in my life.You all react with me like my own family members.Iam very happy to here with you for help and also ask for help regarding CSS.Iam little bit nervous about operation so i need your prayers.

Insha allah i will be back after Eid-ul-azha.My dear aspirints Help each other,learn everything from this forum.Dont hesitate to ask questions regarding CSS.i have always tried to help you people.

This is only your time to do something special.If you work hard,then you will be success in your life.Handover yourself to CSS preparation till your last paper,Try to give 12 hours daily for CSS preparation.My prayers are always with you.

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HAPPY EID MUBARAK IN ADVANCE

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  #53  
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May ALLAH keep you safe,bro.Thanks a lot for your useful posts in current affairs and journalism.(i have read them only).Hope to see you back soon in good health.
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come on fellow forum members.what sort of a reaction is this? no one even bothers to comment on attempted questions.it will be mutually beneficial.attempting question is the key to success in css,not just cramming notes.kindly bother to comment or close this thread.this is the height of rudeness
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  #55  
Old Saturday, October 05, 2013
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Quote:
Originally Posted by sadafnoorelahi View Post
q.4 Have newspapers lost their importance after the fast growth of cable television and social media in Pakistan? Comment.
Newspaper readership in Pakistan
A private market research company, MEMRB, estimates that, in 2007, approximately 14.6 million Pakistanis read a newspaper at least once a week. The % indicates those from the estimated 14.6 million reading the newspaper at least once in the past month.press in Pakistan is dominated by jang news.the most popular English daily is dawn news, founded by quaid-e azam mohammad ali Jinnah himself.

year 1997 2005 2006
language
sindhi 44 80 35
punjabi 0 (increased to 18 by 1998) 5
balochi 2 8
pushto 20 34

popularity of newspaper in pakistan
According to the latest edition of the trivia book Top 10 of Everything 2011 by Russell Ash, Pakistan has the 10th highest newspaper circulation in the world!
We may not think of ourselves as newspaper reading people, but seems like newspapers do sell!
the general perception is that newspaper circulation has been pathetic in Pakistan but the numbers quoted in this book and taken from surveys of UNESCO put Pakistan at number 10 in the world in terms of the highest circulation of newspapers
The role of newspapers in a new media world
All Pakistan Newspapers Society (APNS) decided to hold the South Asia Media Summit (SAMS) to celebrate 60 years of existence
The role of social media as a news outlet populated by multiple citizen journalists combined with competition among TV news networks to break the latest story, means that newspapers are no longer a primary news source.Newspaper circulation appears to be declining as a result of increasing competition from TV, radio and news websites on the internet. Reliable circulation figures for newspapers in Pakistan are hard to come by.
statistics of F.B.S
According to the Federal Bureau of Statistics in Islamabad, the average daily sale for all Pakistani daily newspapers fell to 6.1 million in 2008, from a peak of 9.9 million in 2007.
In the context of TV, Hameed Haroon, CEO, the Dawn Media Group pointed out “many people feel that the electronic media’s presentation of news is more exciting so they don’t buy a newspaper,”
CONCLUSION:
ALTHOUGH THERE IS A DECLINE IN THE READERSHIP AND SALE OF NEWSPAPER TODAY,BUT STILL THERE IS SUFFICIENT APPETITE FOR NEWSPAPER IN PAKISTAN
Dear sadafnoorelahi good effort but your answer is not self explanatory. Add more details in it. always write in a explanatory ways. give details of each things like you have mentioned MEMRB; give details of it like mentioned about the function of MEMRB.

Quote:
Originally Posted by DevotedStudent View Post
I just joined this prestigious forum, one of my optional is Journalism too. Plz tell me how much time requires for journalism. Thx in advance.

DevotedStudent only 10 days are sufficient for proper journalism preparation .if you prepare it in an organized way.
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  #56  
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Quote:
Originally Posted by sadafnoorelahi View Post
q.8 Press freedom and responsibility go hand in hand in a democratic society. Comment
“liberty means responsibility. that is why most men dread it “George Bernard shaw

press freedom : liberty to think and express oneself i.e speech, writing and thinking .it also ensures the liberty to think and act without any restriction or control from outside along with the freedom of use of required devices and free press means.
Press responsibility: press has certain rules of ethics and do’s and don’ts to follow. these are also called as canons of journalism.
Interrelationship of democracy and press
Press and democracy are intertwined. while press is the voice of people, democracy is the government of people. Perling one will automatically endanger the other instituition. history corroborates the fact that the press of a time reflects the political structure of the country. it is believed that as in Pakistan, democracy has failed to flourish in the true sense of word, therefore the press too has suffered numerously.
Dependence of democracy on press
Democracy is made possible by the flow of information. if the media is restricted, censored or hindered in any way then the populace would remain ignorant: of their rights and duties. this also reduces their ability to play a conducive role in the betterment of the society.
Free press-ingredient of democracy:
Free press and electronic media is an essential ingredient of democratic polity because only the source of information can keep not only the information flowing but also ensure constant dialogue between electors and elected. An analysis of the state of press freedom in historical perspective of the country reveals that one of the factors responsible for semi independent state of press is failure of democracy.
Responsible media-an essential of democracy
Just as every coin has two sides, similarly press too has two facets, freedom and responsibility. media being the fourth pillar of state also has a heavy responsibility. there are certain ethics of media channels and press to shape the discipline of journalism so that they seek the truth and convey information ,ideas and opinions.
The experience of the last decade in Central Europe, for example, shows that mass media served decisively in the construction of the civil society and in censuring the authoritarian trends of some politicians or parties. Also, it corrected and continues to correct, the excesses, negligences and management errors in the countries with a consolidated democracy.
Similarly, in the recent elections of May 11, media has played a responsible role in the establishment of a democratic government by highlighting the demands of the general public and advocating the agenda of the political parties.
conclusion
free and responsible media is necessary for the promotion of democracy.

Dear sadafnoorelahi did you get the question " Press freedom and responsibility go hand in hand in a democratic society. " ? what is it mean ?
the meaning of "Press freedom and responsibility go hand in hand in a democratic society" is that "press freedom and responsibility go together in the democratic society" here "hand and hand" means "together". we are to answer how freedom and responsibility go together.
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SADIA SHAFIQ what do you say about this question? " Press freedom and responsibility go hand in hand in a democratic society" .what does examiner want to ask?
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Quote:
Originally Posted by Qurban Ali Qureshi View Post
SADIA SHAFIQ what do you say about this question? " Press freedom and responsibility go hand in hand in a democratic society" .what does examiner want to ask?
Introduction

Freedom of Press

Press is voice of a common man

Press strengthens democracy and vice versa

Press and democratic society

Nexus between Press and Democratic norms

Analysis

Conclusion
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sadia shafiq kindly comment on the question. i have answered two more questions as well.please check them as well qurban ali qureshi,sadia shafiq and all the rest.

in addition, can any one tell what is the difference between role of mass media and mass communication?
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thanks a lot exclusively for your attempt.let us make sadia shafiq the judge in regard to this question.let's see how she thinks it should be attempted.
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